THE NEWS. Presented the new nerazzurro Home Kit: traditional stripes, metallic details inspired by the New Balance Arena, and the inscription «La Maglia Sudata Sempre».
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Reading time less than a minute.Atalanta and New Balance have presented the new first jersey for the 2026/27 season, in the second year of collaboration between the nerazzurro club and the sports brand.
The nerazzurro stripes and the stadium references
The new Home Kit maintains the traditional vertical stripes in Deep Black and Oasis Blue colors, enriched by thin metallic details inspired by the architectural lines of the New Balance Arena. A choice designed to link the club’s historical identity to its recent evolution.
Inside the collar appears the phrase «La Maglia Sudata Sempre», a direct reference to the work ethic and Bergamo spirit. The kit is completed by black shorts and socks.
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Atalanta, the jersey on sale from July 16
According to Romano Zanforlin, commercial and marketing director of Atalanta, the kit represents the values of determination and work culture that accompany the club’s growth path. New Balance instead emphasized the desire to preserve the strength of the nerazzurro stripes introducing more contemporary elements.
The jersey is made with technical materials designed to promote breathability, comfort, and fit. The new Home Kit will be available from 10 am on Thursday, July 16 in Atalanta Stores, on the New Balance website, and at authorized retailers.
